Update 2: Increasing Access
Watch Mormon Tabernacle Choir Videos Online – MormonTabernacleChoir.org
Update 1: Emmys
Mormon Tabernacle Choir wins first Emmy in 26 years; YouTube channel gets 5M views in first year
Second place for Emmy: David Archuleta and the Mormon Tabernacle Choir – A Wondrous Christmas
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Mormon Times
Nov 5, 2013, 11:20 PM CST
The most popular video, by far, was “Bring Him Home,” from “Les Miserables,” which the choir performed with Alfie Boe. A David Archuleta song was second.
Bring Him Home, Les Misérables – Alfie Boe and the Mormon Tabernacle Choir
“The Mormon Tabernacle Choir has won its first Emmy in 26 years, and it also celebrated the first birthday of its YouTube…”
“For the first time in 26 years, the Mormon Tabernacle Choir has won an Emmy in “Special Event Coverage (other than news or…” (LDS Church News Nov 9, 2013, 1:00 AM CST)
The Emmy was given to choir director Mack Wilberg and six BYU broadcasting executives for their TV broadcast of “The Mormon Tabernacle Choir Presents the Joy of Song,” with crossover artist Katherine Jenkins.
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The changes that delight me include:
Just how fast this became available online!!!
DirecTV, I had to enter “Pioneer Day Concert with Lindsey” and look at the time durations. The DirecTV does not save.
TubeBox (YouTube) download for viewing by separate pieces:
Why I am enjoying the increased web presence:
2. Improving web access
FaceBook: Mormon Tabernacle Choir
There are two Twitter accounts.
Twitter being kept current: Mormon Tab. Choir
(Twitter Not being updated is Mormon Tabernacle Choir)
YouTube: Mormon Tabernacle Choir
‘”Since the choir first started broadcasting in 1929, it has always used the latest tools available to communicate with its audience. Using social media is just a natural fit to connect with our fans around the world,” Green said. “The music of the choir and orchestra reaches all generations, so we have to make sure our communication does too.”
The choir now has its own pages on YouTube, Facebook and Twitter and plans to expand to other social media platforms in the near future. This allows the musicians to share their talents with new fans like 18-year-old Rosalyn Ransaw from Columbus, Ohio.’
3. Excellent web pages
Online access page schedule immediately helped me program DurecTV to Vito programs.
Music pages had Fathers Day broadcast I immediately enjoyed that was a half hour!
3. Improving access via social media searches
My YouTube searches are finding more content. Was under Video on the Tabernacle Choir page, now easier to find.
4. More music, placed online faster.
YouTube’s Search Options set to Upload Date, Anytime, All.
5. More personable, interview during their tour which talks about YouTube accesses
The choir member’s couple from Milwaukee immediately after their concert that day.
6. More longer broadcast
YouTube’s Search Options set to “Long (>20 Minutes)”.
Example, search for “cd Mormon tabernacle choir”.
7. Outreach to online younger audience
‘This allows the musicians to share their talents with new fans like 18-year-old Rosalyn Ransaw from Columbus, Ohio.
“This was my first time seeing the Mormon Tabernacle Choir and my experience was just so much fun,” Ransaw said. “I was just so amazed, they were so talented and the orchestra was incredible. I was expecting it to be kind of boring, I guess, kind of more like an opera almost, but I was surprised in a good way. I would definitely see the choir again!”’
8. More individual perspectives
Follow the links.
Mormon Tabernacle Choir 2013 tour impressions
9. More fun:
Mormon Tabernacle Choir sings at MN Twins Game
10. Sharing the stage:
